Ashlee HiltonNonprofit Marketing StrategistView résumé
Research-led nonprofit marketing strategist · Tulsa, Oklahoma · Remote + hybrid

Strategy that makes people feel something—and do something.

I turn audience insight and mission context into compelling campaigns through donor communications, digital fundraising, and impact storytelling.

View the featured campaign Schedule a conversation Email Ashlee
15+integrated campaigns led annually
98–100%on-time across 10–15+ simultaneous projects
35+weekly assets across six platforms
Impact studio / 2026
CAMPAIGN BRIEFIN MOTION

How might we turn caring into one clear next step?

Insight→Message→Action
IMPACTTogether → action
research-backed ✦
✦✦
EMPLOYER SNAPSHOT / 20-SECOND FIT

What I bring to mission-driven teams.

Strategy and execution in one marketer—built for teams that need thoughtful ideas carried all the way into market.

01

Insight → execution

Audience questions and mission context translated into email, social, web, donation-page, and campaign content.

02

Integrated campaigns

Connected donor communications, digital fundraising, content marketing, and audience journeys.

03

Meaningful storytelling

Complex ideas shaped into clear stories that inspire people to donate, volunteer, or take action.

Best-fit work

Content strategy · Integrated marketing · Donor communications · Digital campaigns

Core nonprofit specialties

Donor communications · Digital fundraising · Impact storytelling

Professional experience

Director of Marketing & Communications · Senior Digital Strategist · Digital Marketing & Engagement Lead

INSIGHTS BEFORE OUTPUTS / RESEARCH IN PRACTICE

Good creative starts with a sharper question.

I begin by understanding the audience, mission context, channel behavior, previous performance when available, and practical constraints. Then I turn what I learn into a message architecture, channel plan, and testable next move.

01 / ASK

Understand the person.

What motivates the audience, where does friction appear, and what action is both meaningful and realistic?

02 / FIND

Look for the signal.

Use credible public sources, stakeholder input, past performance when available, and channel or search behavior to sharpen the brief.

03 / TRANSLATE

Make insight useful.

Turn evidence into a clear message, connected campaign experience, measurable action, and next decision.

01Question
02Evidence
03Insight
04Brief
05Test
ACCOMPLISHMENTS AT A GLANCE

High-volume work, handled with intention.

6+social platforms managed
35+posts/assets produced weekly
15+campaigns completed yearly
12+marketing emails written monthly
50–100+articles published yearly
98–100%deadlines met
ADDITIONAL OPERATING SCOPE

10–15+simultaneous projects

25–50+clients/accounts supported yearly

30–75website pages maintained

8–15events promoted yearly

4–7team members supervised

15–25+community partners coordinated

Representative workload ranges from Ashlee’s résumé. These figures describe operating scope—not campaign-performance results.

START HERE / 30 SECONDS

What does your team need to make happen?

Choose a priority and I’ll point you to the most relevant sample.

Your best starting point

Feed Their Tomorrow

Research-led messaging designed to turn urgency into hopeful, donor-centered action without shame-based storytelling.

Read full case study
01 — SELECTED WORK

Ideas with a job to do.

Every case study connects the audience problem, Ashlee’s role, the creative system, and the measurement plan.

Project disclosure

These self-directed case studies demonstrate my approach to nonprofit campaign strategy. They were not commissioned by, affiliated with, or endorsed by any organizations referenced. Public information is used only as creative context; outcomes are not presented as verified results.

01InsightResearch question, audience, context, and constraints
02StrategyPositioning, message, and channel plan
03ExecutionChannels, deliverables, and experience
04MeasurementSuccess signals, test, and next decision
01Start here · Self-directed case study

Feed Their Tomorrow

Giving Tuesday campaign system

Research-led messaging designed to turn urgency into hopeful, donor-centered action without shame-based storytelling.

FundraisingEmailSocial
How success would be measuredCompleted donations · Email clicks · Donation completion
What I would test

Test a donor-centered benefit headline against a match-led headline; compare click-through and completed gifts.

Read the full case study
02Self-directed case study

Open the Door

Volunteer recruitment journey

A welcoming, barrier-aware recruitment concept that helps first-time volunteers see exactly where they fit.

SocialStrategyWriting
How success would be measuredVolunteer form starts · Completed applications · 30-day volunteer retention
What I would test

Compare a role-matching entry path with a general volunteer page; track form starts and completions.

03Self-directed case study

Proof of Good

Donor impact communications

A transparent reporting system that turns program data into a human story donors can understand, trust, and share.

EmailStrategyWriting
How success would be measuredEmail clicks and views · Returning donors · Impact report shares
What I would test

Test impact-first and gratitude-first subject lines; compare engagement, report views, and repeat gifts.

04Self-directed case study

Voices Carry

Advocacy storytelling series

A consent-first content series that gives community voices structure, dignity, and a clear next action.

SocialWritingStrategy
How success would be measuredStory and video completion · Advocacy clicks · Advocate registrations
What I would test

Compare a first-person short video with a quote-led carousel; measure completion and action clicks.

02 — THINKING, MADE VISIBLE

Anatomy of a campaign that moves.

Click a marker to see the strategic choice behind the creative.

01Headline

Lead with tomorrow, not scarcity.

The opening creates emotional relevance while preserving dignity. It names the desired future before asking for support.

03 — EXPERTISE

Creative instinct. Strategic discipline.

I connect the message, the channel, and the evidence—because meaningful work deserves more than pretty content.

Campaign strategy

Audience research, positioning, journeys, briefs, and multi-channel planning.

Donor communications

Appeals, stewardship, matching-gift messages, and impact reporting.

Storytelling & content

Human-centered copy, editorial systems, social series, and accessible narratives.

Digital growth

Email, social, web journeys, SEO-aware content, and conversion thinking.

Measurement

KPI planning, testing hypotheses, dashboards, attribution notes, and next-step decisions.

Community activation

Volunteer recruitment, advocacy, partnerships, and action-centered experiences.

01DiscoveryListen before leading
02MessageFind the human truth
03CreativeBuild the system
04ActionMake the next step clear
05ImpactMeasure what changed
READY TODAY

Campaign production

Highly proficient in Canva, with content experience across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest.

CERTIFIED + GROWING

Modern digital toolkit

HubSpot Email and Content Marketing certified · Google Analytics 4 certified · Continued hands-on development in Google Ads, WordPress, and Elementor.

RESPONSIBLE AI PRACTICE

Human judgment stays central

I use AI to support research, brainstorming, content development, and workflow efficiency—not to replace strategy, judgment, or authentic storytelling.

PROFESSIONAL CERTIFICATIONS

Platform fluency with nonprofit context.

Credentials that support data-informed campaigns, digital execution, and mission-driven marketing.

01 / HUBSPOTEmail + Content MarketingTwo HubSpot certifications supporting lifecycle messaging, editorial strategy, and campaigns
02 / ANALYTICSGoogle Analytics 4 CertifiedMeasurement, reporting, and audience insight
03 / NONPROFITNonprofitReady trainedNonprofit Essentials · Fundraising Essentials · Marketing Essentials

Exact certification titles are shown here; credential links and completion dates can be added when available.

Ashlee Hilton working at her laptop in a bright home office.
A little strategy. A lot of heart.
healthy obsession
with the details ✦
04 — ABOUT ASHLEE

I make the important impossible to ignore.

I’m Ashlee Hilton, a nonprofit marketing and communications strategist with 7+ years of experience spanning director-level marketing leadership, senior digital strategy, and client engagement.

I’m most fulfilled when my work serves a purpose. Personal experience has shown me how much support, connection, and access to the right resources matter during difficult moments; that perspective shapes the care I bring to donor and community communications.

I thrive on time-sensitive work that combines creativity, research, and strategy—from the first idea through execution, performance review, and the next thoughtful decision.

CreativeStrategicCollaborativeDependable
MISSION AREAS OF INTEREST

Healthcare and medical research · Science and technology research · Large foundations · National professional associations

EDUCATION

Northeastern State University · Bachelor of Science in Marketing · 2018

“Ashlee combines creativity, strategic thinking, and genuine care for the audience in everything she produces.”

Jennifer Caldwell · Owner
See how I measure work
05 — MEASUREMENT & INTEGRITY

Measure what matters. Name what’s known.

I define success before launch, connect metrics to decisions, and publish results only when the evidence, timeframe, and permission are clear.

01

Plan the decision

Every campaign begins with the audience action, success signal, and next decision the work should support.

02

Protect people and rights

Stories, data, and professional artifacts should be public, approved, redacted, or recreated before publication.

03

Report with context

Every result should include its baseline, timeframe, role attribution, and named data source.

A CREDIBLE RESULT INCLUDES

Context turns a number into evidence.

Four details make performance useful, trustworthy, and easy to evaluate.

  • Baseline + timeframeWhat changed, compared with what, and over how long?
  • Role attributionWhat did Ashlee own, and who else contributed?
  • Data provenanceWhich platform, report, or method produced the number?
  • Rights + privacyIs the work public, permitted, redacted, modeled, or directional?
06 — IDEAS IN PRACTICE

Follow the thinking. Save the inspiration.

Explore my nonprofit marketing observations, strategic notes, and a curated visual library of campaigns, storytelling, and design.

WRITING / MEDIUM

Strategy, storytelling, and the work behind the work.

Read practical notes on nonprofit marketing, audience connection, and communication designed to move people to action.

Read on Medium VISUAL LIBRARY / PINTEREST

Campaign inspiration and ideas worth saving.

Browse a curated collection of nonprofit design, donor communications, storytelling, and creative direction.

Explore Pinterest
07 — EMPLOYER REVIEW

Good causes deserve magnetic communication.

I’m based in Tulsa and open to remote and hybrid opportunities, including Oklahoma-based roles. If your team needs a marketer who can move from insight to execution, email me or schedule a conversation—the easiest next step is yours.

ashlee@ashleehiltonmarketing.com Schedule a conversation LinkedIn Medium Pinterest ashleehiltonmarketing.com View résumé